Michael Treacy

A world-renowned consultant, management thinker, and entrepreneur, Treacy is a leading authority on business strategy and corporate transformation who shares what it takes to achieve and maintain market leadership.

Travels From:  Massachusetts

BOOKS

SPEECH TOPICS

Double-Digit Growth
Growth Beyond the Core Business

Customer Loyalty: Myths and Realities
Customers aren't loyal to suppliers. They're loyal to only one thing: best value. This session will focus on the myth of customer loyalty and the realities of customer retention. While many corporations have invested in expensive loyalty reward programs, complicated customer relationship management schemes, and lots of loyalty consulting advice to attract and retain customers, the results have been marginal at best. To keep your customers and gain new ones, you must understand the advantages that incumbency bestows and how to use those advantages to create powerful value that wins the customers' business again and again.

Value Leadership: The Discipline of Market Leaders

ABOUT Michael Treacy

Michael Treacy has been helping companies achieve market leadership for over 25 years.

Whether through consulting, speaking or writing, Treacy's distinguished career has transformed businesses around the world by aiding senior management with their greatest strategic challenges. His co-authored book, The Discipline of Market Leaders, has been a New York Times bestseller and has been used by many companies, large and small, to drive their business strategies and build competitive advantage.

Treacy's newest book, Double Digit Growth, debuted in September 2003. The book presents a common sense approach for achieving superior, profitable growth, based on his last eight years of research and consulting experience. Since its debut, Double Digit Growth was listed on both Business Week's and The Wall Street Journal's bestseller lists, and is set to rival Treacy's first book in overall sales.

Treacy is currently the Chief Strategist and Co-Founder of GEN3 Partners, a firm based in Boston and St. Petersburg, Russia, dedicated to creating science-based product breakthroughs for a wide range of clients. Prior to GEN3, Treacy founded and led a strategy consulting firm serving lead companies in telecommunications, industrial products, financial services, transportation, and retailing. He has also served as a board member for several leveraged buyouts and new ventures. Treacy is a dynamic speaker, delivering presentations to major corporations and business associations across the globe.

Formerly a professor of management at the Sloan School of Management of the Massachusetts Institute of Technology, Treacy received an engineering degree from the University of Toronto and his PhD from MIT.