Larry Chase

Uniquely qualified - and internationally recognized - as an expert on the Internet, Chase is a classically trained marketer who started the first online ad agency in 1993.

Travels From:  New York

BOOKS

SPEECH TOPICS

Customer Relationship Management (CRM) - Internet Style
Internet Marketing i.e. Direct Marketing

Using the Net to Work Faster, Cheaper, Smarter
Being smart about saving money and running a tighter ship is always in vogue and is often a competitive advantage. "Faster, Cheaper, Smarter" can be applied to any segment of an enterprise, no matter if it's HR, Purchasing, Marketing, Sales or Production. Chase shares the best and brightest examples applicable to you. These examples come from his experiences with clients, and from his years of observing what works and what doesn't work as publisher of Web Digest For Marketers.

Benchmark Survey

ABOUT Larry Chase

A classically trained marketer who has learned his lessons in New York's most celebrated advertising agencies, Larry Chase is one of the original pioneers to open shop on the Internet in 1993.

As a strategic award-winning writer for several New York advertising agencies, Chase spent 16 years working on consumer goods, business-to-business accounts, radio, print, television, and direct response. When he discovered he was writing for a medium he wasn't watching much anymore, he decided to write for a medium he was passionate about: the Internet. In 1993 he started the first online ad agency and was featured in the press for having done so.

Viewing the Internet through that marketing lens, Chase's experience in traditional marketing enables him to help Fortune 500 clients discern which classic marketing principles endure in this new medium and where the new thinking must begin. It is his integral understanding of both media that makes him uniquely qualified - and internationally recognized - as an expert on the Internet.

The author of the bestselling book, Essential Business Tactics for the Net, Chase currently released the second edition of the book in which he shares the lessons learned, the secrets kept, and the winning strategies garnered from his experience and those of his clients, including Con Edison, 3Com, EDS, New York Life, AutoByTel, Liberty Mutual, Time Warner, and myriad others, both large and small.

In addition to writing books and maintaining a consulting practice, Chase publishes Web Digest For Marketers, the first online marketing newsletter. Its reviews are read by over 150,000 people monthly. Over 1300 web sites point to it and in any given month, 3 or 4 print publications either quote from it or suggest readers subscribe to it. WDFM reviews have been syndicated to Advertising Age, DM News, Business Marketing Magazine and others.

Chase is often sought by the news media for his insights into the Internet. Business Week, The New York Times, USA Today, Inc. Magazine, CBS, CNBC, CNN, and scores of trade magazines and newsletters either quote him, or syndicate his columns and reviews.

TESTIMONIALS

"Without reservation or exception, [the audience] gave him high marks for value, actionable advice, presentation, and expertise. Whatever your venue, whatever your audience, I strongly recommend him to you." — Phillips Publishing, Inc.

"If you're looking for someone to address the Internet from your industry's perspective, I recommend Mr. Chase to you." — Seminars Law Journal Seminars

"It was obvious that Larry had not only prepared for the target audience, but equally important that he demonstrated the presentation skills that made the program enjoyable to all who attend." — Mesa Group

"[Larry] has the uncanny ability to 'tune' the presentation and message to the audience at hand, so that the Internet 'speaks' to them in their language." — The Direct Marketing Association