Joe Calloway

A consultant on branding and competitive advantage, Calloway is nationally known as a straight-talking expert on how to compete and win in today's marketplace.

Travels From:  Tennesse

BOOKS

SPEECH TOPICS

Becoming A Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Taking It to the Next Level: How Great Companies Keep Getting Better

Building Your Brand from the Inside Out: The People Behind the Promise
Your brand isn't your advertising or your logo. Your brand is created by your people and every experience, good or bad, that they create with customers. Your customer's perception of who you are, what you promise, and whether or not you keep that promise - THAT's your brand. Learn how extraordinary companies of all sizes become the brand of choice in their market.

Focus on the Customer: Winning and Keeping Today's Tough New Customer

ABOUT Joe Calloway

Nationally known as a straight-talking expert on how to compete and win in today's marketplace, Joe Calloway has made a career out of helping businesses create competitive advantage through unsurpassed customer service. He knows from experience what separates ordinary companies from companies that dominate the competition.

A restaurant owner, business author, and consultant on branding and competitive advantage, Calloway's client list reads like a "Who's Who" in business - from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and IBM.

Calloway is the author of Market Leadership: Managing a Customer Focused Team, Focus on the Customer: Winning and Keeping Today's Tough New Customer, and Taking It to the Next Level, and his latest, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison. In addition to his popular videos, "Positive About Change," "Focus on the Customer," and "Taking It to the Next Level," Calloway has produced customized video programs for a wide range of companies.

A guest lecturer with both the Graduate School of Business at the University of Tennessee and the Center for Professional Development at Belmont University, Calloway is also a partner in Mirror, an award-winning restaurant in Nashville, which was recently featured on television's Food Network. He speaks frequently on business competition, and he has been inducted into the Speakers Hall of Fame.

TESTIMONIALS

"I can tell you that in ten years of planning meetings, I have not had such a consistently positive response to a speaker." — Farm Credit Bank of Louisville

"Joe Calloway is one of the most innovative and compelling people in the service industry." — Toyota National Customer Service Advisory Board

"You closed the conference on a high note. It is clear you walk your talk, as you exceeded our attendees' expectations." — Buick

"Your presentation exceeded my expectations and really set the tone for the entire meeting. Thanks to your efforts the meeting was a huge success." — The Quaker Oats Company